Month: August 2010

  • The Importance of Your URL

    Location, location, location as the old adage goes… even as the world has migrated to cyberspace, this phrase has continued to hold strong. Your URL (Uniform Resource Locator) is your online address and how people access your website, and a very important key component to your marketing strategy.  Here are a few things to keep […]

  • Nostalgia

    Fond memories can be a powerful driver of future sales. There are many products, services and dining establishments that have  successfully  leveraged this fact. While “nostalgic sales” are very real, they shouldn’t be taken for granted. Companies should understand the keystones of what keeps the customer coming back, (and maintain consistency  in those areas),  but […]