© 2011 Rachel mosaic car

Vroom, vroom

Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep.

Big dogs will always have the biggest and the best – the Lamborghini – of marketing materials and sales pieces. But the truth is, you don’t have to have deep pockets and spend tons of money on luxurious marketing vehicles in order to have a quality communication presentation. It can be bare bones, but do your best to make it polished.

Just like oil changes, carwashes, and occasional repairs are needed for your car, updates to graphic design, copy and integrated web presence go a long way to the overall functionality and appearance of your brand.

If you haven’t done so in a while, it may be time to sit down and take a hard look at all of your customer touch points. It is also beneficial to have a professional review them and give you an honest evaluation. You may find everything is working perfectly – keep running as is, or more likely, that you need a minor tune-up or a tweak here or there. Worst case scenario, you find that it may be time to make a trade-in on a single piece or possibly the whole fleet, but at that point your marketing vehicles weren’t getting you from A to B very well anyway!

One Comment

  1. Posted February 2, 2011 at 5:26 pm | #

    I agree 100%! While it’s hard to drive the biggest, best, and fastest car out there (there will always come along one better), it IS very important to keep YOUR ride running as smoothly as possible. Your car needs maintenance, it needs some TLC, and it needs your attention just like your family pet does. Don’t believe me? Wait until Ol’ Man Winter decides to move into your neighborhood and bring all his icy minions with him. Now your neglected ride will sit out in the driveway and pathetically whimper when you try to start it. I know because I’m a mechanic and I get the calls all day long, especially from people who are NOT my regular customers.

    But you know what’s funny? My customers I see on a regular basis don’t seem to call me on icy and snowy days. You know why? Because they’re the ones that made it to work that day.

    My customers that take care of their cars know that each and every time they turn that key, that engine is going to roar to life, giving them a great relief of being dependable day in and day out.

    Just like you maintain your car so that it stays dependable, your social media has to maintained. Your site, your blog, your brand has to get that same TLC on a regular basis. If not, you’re going to end up on the side of the road, financially speaking.
    –John Cannon