Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep.
Big dogs will always have the biggest and the best – the Lamborghini – of marketing materials and sales pieces. But the truth is, you don’t have to have deep pockets and spend tons of money on luxurious marketing vehicles in order to have a quality communication presentation. It can be bare bones, but do your best to make it polished.
Just like oil changes, carwashes, and occasional repairs are needed for your car, updates to graphic design, copy and integrated web presence go a long way to the overall functionality and appearance of your brand.
If you haven’t done so in a while, it may be time to sit down and take a hard look at all of your customer touch points. It is also beneficial to have a professional review them and give you an honest evaluation. You may find everything is working perfectly – keep running as is, or more likely, that you need a minor tune-up or a tweak here or there. Worst case scenario, you find that it may be time to make a trade-in on a single piece or possibly the whole fleet, but at that point your marketing vehicles weren’t getting you from A to B very well anyway!