Category: business

  • Domain

    Tips to help you with the decision process of what URLs to secure for your business.

  • Research is the Key to Confirm or Obliterate Your Hunch

    Have an invention or business idea that you think can be successful? Invest in research to save yourself money and energy, protect your ego, and be “in the know”. Be prepared with a solid hold on all the pros and cons surrounding your idea. Here are some resources to help you uncover pertinent facts that […]

  • Should Your Hobby Invention Idea Become A Business?

    You had a “light bulb” moment, and since you haven’t been able to shake the idea – in fact this genius thought has even begun to interfere with your daily routine. You think this is the invention idea that you could turn into a business. So, you start plotting, and jotting notes, and Googling trying to […]

  • Coworking

    I am thrilled to be a part of the vibrant community of freelancers and small business owners who regularly come together at several new Indianapolis coworking spaces. If you are unfamiliar with the term, coworking is defined as workers who share an office space yet work on their own, in separate businesses and on different […]

  • Growth

    “The bamboo that bends is stronger than the oak that resists and topples with strong winds.” -Japanese Proverb We will all experience periods of transformation. These stages stretch comfort zones through changes to different realms of life: interpersonal, physical, emotional, spiritual and intellectual. Whether or not they are expected or desired they are a part […]

  • Benefits of Publicity

    You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]

  • Vroom, vroom

    Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep. Big dogs will always have the biggest and the best – the Lamborghini – of marketing […]

  • Gearing Up

    I always embrace the freshness that comes with January.  After the whirlwind of the holidays and a much needed winter break full of relaxation, I am usually a bit antsy to get back to a focused schedule. As part of my “gearing up” I  try to make time to organize the many notes, resources and […]

  • Brand Standards

    I have found that brand consistency is an area of struggle for many small businesses. Keeping the look, feel and message the same across customer touch points is not inherently difficult, however it can be almost so obvious that it is often just overlooked. This is unfortunate since the opportunity your brand has in front […]

  • Sowing Sales Seeds

    Selling is tedious. Selling is tiring. Selling is slow. Sales are the reason your business exists. Millions of pages have been written on the sales process, strategy and tactics the message, the approach and the follow through. Who has time to rifle through all those thousands of books? I need to get money in the […]