Rachel Jackson

Tag: business

  • Coworking

    I am thrilled to be a part of the vibrant community of freelancers and small business owners who regularly come together at several new Indianapolis coworking spaces. If you are unfamiliar with the term, coworking is defined as workers who share an office space yet work on their own, in separate businesses and on different […]

  • Benefits of Publicity

    You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]

  • Vroom, vroom

    Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep. Big dogs will always have the biggest and the best – the Lamborghini – of marketing […]

  • Brand Standards

    I have found that brand consistency is an area of struggle for many small businesses. Keeping the look, feel and message the same across customer touch points is not inherently difficult, however it can be almost so obvious that it is often just overlooked. This is unfortunate since the opportunity your brand has in front […]

  • Sowing Sales Seeds

    Selling is tedious. Selling is tiring. Selling is slow. Sales are the reason your business exists. Millions of pages have been written on the sales process, strategy and tactics the message, the approach and the follow through. Who has time to rifle through all those thousands of books? I need to get money in the […]

  • The Importance of Your URL

    Location, location, location as the old adage goes… even as the world has migrated to cyberspace, this phrase has continued to hold strong. Your URL (Uniform Resource Locator) is your online address and how people access your website, and a very important key component to your marketing strategy.  Here are a few things to keep […]

  • Nostalgia

    Fond memories can be a powerful driver of future sales. There are many products, services and dining establishments that have  successfully  leveraged this fact. While “nostalgic sales” are very real, they shouldn’t be taken for granted. Companies should understand the keystones of what keeps the customer coming back, (and maintain consistency  in those areas),  but […]

  • The Costs of Piecemealing Your Marketing Plan

    Many, many small and medium size businesses believe that they cannot afford to work with a marketing agent or agency – choosing rather to manage their marketing and advertising initiatives on their own. This may be a great solution for a few companies (those managers with extensive marketing backgrounds) but for the majority, consideration should […]

  • The next step

    What are the next steps in your plan for business success? Every business professional and business entity must have growth goals or they risk becoming stagnant and losing their competitive edge. Professional development, industry trend watching, internal process streamlining are areas that individuals should commit to investing in.

  • Strut your stuff

    Every business has its specialties and differences, it is so important to be proud of these and confidently share them with the world.