Tag: goals

  • Benefits of Publicity

    You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]

  • Vroom, vroom

    Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep. Big dogs will always have the biggest and the best – the Lamborghini – of marketing […]

  • Gearing Up

    I always embrace the freshness that comes with January.  After the whirlwind of the holidays and a much needed winter break full of relaxation, I am usually a bit antsy to get back to a focused schedule. As part of my “gearing up” I  try to make time to organize the many notes, resources and […]

  • Anticipation

    Certain environments require more active anticipation than others. In business, as with driving, not anticipating others actions could instantly result in disaster. Although, it is not just enough to just anticipate – you must also adapt and prepare for immediate change, should it be called for. Hitting the brake, hitting the accelerator or taking an […]

  • The next step

    What are the next steps in your plan for business success? Every business professional and business entity must have growth goals or they risk becoming stagnant and losing their competitive edge. Professional development, industry trend watching, internal process streamlining are areas that individuals should commit to investing in.