Tag: messaging

  • Vroom, vroom

    Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep. Big dogs will always have the biggest and the best – the Lamborghini – of marketing […]

  • Brand Standards

    I have found that brand consistency is an area of struggle for many small businesses. Keeping the look, feel and message the same across customer touch points is not inherently difficult, however it can be almost so obvious that it is often just overlooked. This is unfortunate since the opportunity your brand has in front […]

  • The Importance of Your URL

    Location, location, location as the old adage goes… even as the world has migrated to cyberspace, this phrase has continued to hold strong. Your URL (Uniform Resource Locator) is your online address and how people access your website, and a very important key component to your marketing strategy.  Here are a few things to keep […]

  • The Costs of Piecemealing Your Marketing Plan

    Many, many small and medium size businesses believe that they cannot afford to work with a marketing agent or agency – choosing rather to manage their marketing and advertising initiatives on their own. This may be a great solution for a few companies (those managers with extensive marketing backgrounds) but for the majority, consideration should […]