Tag: PR

  • Benefits of Publicity

    You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]

  • Gearing Up

    I always embrace the freshness that comes with January.  After the whirlwind of the holidays and a much needed winter break full of relaxation, I am usually a bit antsy to get back to a focused schedule. As part of my “gearing up” I  try to make time to organize the many notes, resources and […]

  • Thank you to the Indiana Inventors Association!

    Big thank you to the Indiana Inventors Association for their hospitality in welcoming me to present “The Basics of Creating and Executing a Public Relations Strategy for Small Businesses”. I had a really fun time getting to know some of the inventors better! This is a great group for budding as well as experienced inventors […]