Tag: prepared
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fragments
I’ll be honest, I was a bit apprehensive to begin reading the book Fragments by Tracy Bull. Mostly because I knew it was a drastically different from my typical reading genre, 95% non-fiction. And, I knew it would be an intimate journey through a heavy topic – depression. Despite this, I was intrigued; within minutes […]
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Brand Standards
I have found that brand consistency is an area of struggle for many small businesses. Keeping the look, feel and message the same across customer touch points is not inherently difficult, however it can be almost so obvious that it is often just overlooked. This is unfortunate since the opportunity your brand has in front […]
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Anticipation
Certain environments require more active anticipation than others. In business, as with driving, not anticipating others actions could instantly result in disaster. Although, it is not just enough to just anticipate – you must also adapt and prepare for immediate change, should it be called for. Hitting the brake, hitting the accelerator or taking an […]