Tag: sales

  • Benefits of Publicity

    You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]

  • Sowing Sales Seeds

    Selling is tedious. Selling is tiring. Selling is slow. Sales are the reason your business exists. Millions of pages have been written on the sales process, strategy and tactics the message, the approach and the follow through. Who has time to rifle through all those thousands of books? I need to get money in the […]

  • Nostalgia

    Fond memories can be a powerful driver of future sales. There are many products, services and dining establishments that have  successfully  leveraged this fact. While “nostalgic sales” are very real, they shouldn’t be taken for granted. Companies should understand the keystones of what keeps the customer coming back, (and maintain consistency  in those areas),  but […]