Tag: target
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Benefits of Publicity
You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]
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Gearing Up
I always embrace the freshness that comes with January. After the whirlwind of the holidays and a much needed winter break full of relaxation, I am usually a bit antsy to get back to a focused schedule. As part of my “gearing up” I try to make time to organize the many notes, resources and […]
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Nostalgia
Fond memories can be a powerful driver of future sales. There are many products, services and dining establishments that have successfully leveraged this fact. While “nostalgic sales” are very real, they shouldn’t be taken for granted. Companies should understand the keystones of what keeps the customer coming back, (and maintain consistency in those areas), but […]