Tag: connected
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Coworking
I am thrilled to be a part of the vibrant community of freelancers and small business owners who regularly come together at several new Indianapolis coworking spaces. If you are unfamiliar with the term, coworking is defined as workers who share an office space yet work on their own, in separate businesses and on different […]
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fragments
I’ll be honest, I was a bit apprehensive to begin reading the book Fragments by Tracy Bull. Mostly because I knew it was a drastically different from my typical reading genre, 95% non-fiction. And, I knew it would be an intimate journey through a heavy topic – depression. Despite this, I was intrigued; within minutes […]
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Sowing Sales Seeds
Selling is tedious. Selling is tiring. Selling is slow. Sales are the reason your business exists. Millions of pages have been written on the sales process, strategy and tactics the message, the approach and the follow through. Who has time to rifle through all those thousands of books? I need to get money in the […]
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Nostalgia
Fond memories can be a powerful driver of future sales. There are many products, services and dining establishments that have successfully leveraged this fact. While “nostalgic sales” are very real, they shouldn’t be taken for granted. Companies should understand the keystones of what keeps the customer coming back, (and maintain consistency in those areas), but […]