Tag: value

  • fragments

    I’ll be honest, I was a bit apprehensive to begin reading the book Fragments by Tracy Bull.   Mostly because I knew it was a drastically different from my typical reading genre, 95% non-fiction. And, I knew it would be an intimate journey through a heavy topic – depression.  Despite this, I was intrigued; within minutes […]

  • Benefits of Publicity

    You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]

  • Electric confetti

    How vibrant the trees have become, each transforming their leaves into a spectrum of neon. The invigorating brisk breeze stirs solid branches forcing the release of luminous  ornaments. Dancing through the sky, leaves rest in a tapestry that adorns the underbrush. Fading radiance until the first snow.

  • The Importance of Your URL

    Location, location, location as the old adage goes… even as the world has migrated to cyberspace, this phrase has continued to hold strong. Your URL (Uniform Resource Locator) is your online address and how people access your website, and a very important key component to your marketing strategy.  Here are a few things to keep […]

  • The Costs of Piecemealing Your Marketing Plan

    Many, many small and medium size businesses believe that they cannot afford to work with a marketing agent or agency – choosing rather to manage their marketing and advertising initiatives on their own. This may be a great solution for a few companies (those managers with extensive marketing backgrounds) but for the majority, consideration should […]