Category: food
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Brand Standards
I have found that brand consistency is an area of struggle for many small businesses. Keeping the look, feel and message the same across customer touch points is not inherently difficult, however it can be almost so obvious that it is often just overlooked. This is unfortunate since the opportunity your brand has in front […]
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Nostalgia
Fond memories can be a powerful driver of future sales. There are many products, services and dining establishments that have successfully leveraged this fact. While “nostalgic sales” are very real, they shouldn’t be taken for granted. Companies should understand the keystones of what keeps the customer coming back, (and maintain consistency in those areas), but […]