Category: business
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The Importance of Your URL
Location, location, location as the old adage goes… even as the world has migrated to cyberspace, this phrase has continued to hold strong. Your URL (Uniform Resource Locator) is your online address and how people access your website, and a very important key component to your marketing strategy. Here are a few things to keep […]
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Nostalgia
Fond memories can be a powerful driver of future sales. There are many products, services and dining establishments that have successfully leveraged this fact. While “nostalgic sales” are very real, they shouldn’t be taken for granted. Companies should understand the keystones of what keeps the customer coming back, (and maintain consistency in those areas), but […]
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Little by Little
Time going by so fast amazes me everyday. Even more astounding is how what seems to be the littlest actions, or inactions, add up quickly with their consequences – whatevery they may be, positive or negative. We all know, and try, to make decisions that will impact us down the road in a beneficial way, […]
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Thank you to the Indiana Inventors Association!
Big thank you to the Indiana Inventors Association for their hospitality in welcoming me to present “The Basics of Creating and Executing a Public Relations Strategy for Small Businesses”. I had a really fun time getting to know some of the inventors better! This is a great group for budding as well as experienced inventors […]
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The Costs of Piecemealing Your Marketing Plan
Many, many small and medium size businesses believe that they cannot afford to work with a marketing agent or agency – choosing rather to manage their marketing and advertising initiatives on their own. This may be a great solution for a few companies (those managers with extensive marketing backgrounds) but for the majority, consideration should […]
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Anticipation
Certain environments require more active anticipation than others. In business, as with driving, not anticipating others actions could instantly result in disaster. Although, it is not just enough to just anticipate – you must also adapt and prepare for immediate change, should it be called for. Hitting the brake, hitting the accelerator or taking an […]
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The next step
What are the next steps in your plan for business success? Every business professional and business entity must have growth goals or they risk becoming stagnant and losing their competitive edge. Professional development, industry trend watching, internal process streamlining are areas that individuals should commit to investing in.
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Strut your stuff
Every business has its specialties and differences, it is so important to be proud of these and confidently share them with the world.