Category Archive: business

The Importance of Your URL

The Importance of Your URL

Location, location, location as the old adage goes… even as the world has migrated to cyberspace, this phrase has continued to hold strong. …

 

Nostalgia

Nostalgia

Fond memories can be a powerful driver of future sales. There are many products, services and dining establishments that have  successfully  leveraged this fact. While “nostalgic …

 

Little by Little

Little by Little

Time going by so fast amazes me everyday. Even more astounding is how what seems to be the littlest actions, or inactions, add up quickly …

 

Thank you to the Indiana Inventors Association!

Thank you to the Indiana Inventors Association!

Big thank you to the Indiana Inventors Association for their hospitality in welcoming me to present “The Basics of Creating and Executing a Public Relations …

 

The Costs of Piecemealing Your Marketing Plan

The Costs of Piecemealing Your Marketing Plan

Many, many small and medium size businesses believe that they cannot afford to work with a marketing agent or agency – choosing rather to manage …

 

Anticipation

Anticipation

Certain environments require more active anticipation than others. In business, as with driving, not anticipating others actions could instantly result in disaster. Although, it is not …

 

The next step

The next step

What are the next steps in your plan for business success? Every business professional and business entity must have growth goals or they risk becoming stagnant …

 

Strut your stuff

Strut your stuff

Every business has its specialties and differences, it is so important to be proud of these and confidently share them with the world.