Tag: drive
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Vroom, vroom
Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep. Big dogs will always have the biggest and the best – the Lamborghini – of marketing […]
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Gearing Up
I always embrace the freshness that comes with January. After the whirlwind of the holidays and a much needed winter break full of relaxation, I am usually a bit antsy to get back to a focused schedule. As part of my “gearing up” I try to make time to organize the many notes, resources and […]
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Sowing Sales Seeds
Selling is tedious. Selling is tiring. Selling is slow. Sales are the reason your business exists. Millions of pages have been written on the sales process, strategy and tactics the message, the approach and the follow through. Who has time to rifle through all those thousands of books? I need to get money in the […]
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Anticipation
Certain environments require more active anticipation than others. In business, as with driving, not anticipating others actions could instantly result in disaster. Although, it is not just enough to just anticipate – you must also adapt and prepare for immediate change, should it be called for. Hitting the brake, hitting the accelerator or taking an […]