Tag: costs
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Growth
“The bamboo that bends is stronger than the oak that resists and topples with strong winds.” -Japanese Proverb We will all experience periods of transformation. These stages stretch comfort zones through changes to different realms of life: interpersonal, physical, emotional, spiritual and intellectual. Whether or not they are expected or desired they are a part […]
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Benefits of Publicity
You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]
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Brand Standards
I have found that brand consistency is an area of struggle for many small businesses. Keeping the look, feel and message the same across customer touch points is not inherently difficult, however it can be almost so obvious that it is often just overlooked. This is unfortunate since the opportunity your brand has in front […]
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Little by Little
Time going by so fast amazes me everyday. Even more astounding is how what seems to be the littlest actions, or inactions, add up quickly with their consequences – whatevery they may be, positive or negative. We all know, and try, to make decisions that will impact us down the road in a beneficial way, […]
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The Costs of Piecemealing Your Marketing Plan
Many, many small and medium size businesses believe that they cannot afford to work with a marketing agent or agency – choosing rather to manage their marketing and advertising initiatives on their own. This may be a great solution for a few companies (those managers with extensive marketing backgrounds) but for the majority, consideration should […]