Tag: management
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Growth
“The bamboo that bends is stronger than the oak that resists and topples with strong winds.” -Japanese Proverb We will all experience periods of transformation. These stages stretch comfort zones through changes to different realms of life: interpersonal, physical, emotional, spiritual and intellectual. Whether or not they are expected or desired they are a part […]
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Vroom, vroom
Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep. Big dogs will always have the biggest and the best – the Lamborghini – of marketing […]
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Brand Standards
I have found that brand consistency is an area of struggle for many small businesses. Keeping the look, feel and message the same across customer touch points is not inherently difficult, however it can be almost so obvious that it is often just overlooked. This is unfortunate since the opportunity your brand has in front […]
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The Importance of Your URL
Location, location, location as the old adage goes… even as the world has migrated to cyberspace, this phrase has continued to hold strong. Your URL (Uniform Resource Locator) is your online address and how people access your website, and a very important key component to your marketing strategy. Here are a few things to keep […]
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Little by Little
Time going by so fast amazes me everyday. Even more astounding is how what seems to be the littlest actions, or inactions, add up quickly with their consequences – whatevery they may be, positive or negative. We all know, and try, to make decisions that will impact us down the road in a beneficial way, […]
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The Costs of Piecemealing Your Marketing Plan
Many, many small and medium size businesses believe that they cannot afford to work with a marketing agent or agency – choosing rather to manage their marketing and advertising initiatives on their own. This may be a great solution for a few companies (those managers with extensive marketing backgrounds) but for the majority, consideration should […]