Tag: Marketing
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Benefits of Publicity
You have a solid website and clear marketing materials and you feel good about your order/fulfillment process. You are interested in exploring the possibilities of publicity for your product, service or even for yourself. Excellent! Positive media attention is the main goal of publicity. Publicists go about gaining this attention by reaching out to editors […]
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Vroom, vroom
Your marketing materials are a necessity of business life; they get you in front of your target audience and deliver your business details.Your offline and online presence present an image and, much like an automobile, need maintenance and upkeep. Big dogs will always have the biggest and the best – the Lamborghini – of marketing […]
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Gearing Up
I always embrace the freshness that comes with January. After the whirlwind of the holidays and a much needed winter break full of relaxation, I am usually a bit antsy to get back to a focused schedule. As part of my “gearing up” I try to make time to organize the many notes, resources and […]
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Brand Standards
I have found that brand consistency is an area of struggle for many small businesses. Keeping the look, feel and message the same across customer touch points is not inherently difficult, however it can be almost so obvious that it is often just overlooked. This is unfortunate since the opportunity your brand has in front […]
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Sowing Sales Seeds
Selling is tedious. Selling is tiring. Selling is slow. Sales are the reason your business exists. Millions of pages have been written on the sales process, strategy and tactics the message, the approach and the follow through. Who has time to rifle through all those thousands of books? I need to get money in the […]
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The Importance of Your URL
Location, location, location as the old adage goes… even as the world has migrated to cyberspace, this phrase has continued to hold strong. Your URL (Uniform Resource Locator) is your online address and how people access your website, and a very important key component to your marketing strategy. Here are a few things to keep […]
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Thank you to the Indiana Inventors Association!
Big thank you to the Indiana Inventors Association for their hospitality in welcoming me to present “The Basics of Creating and Executing a Public Relations Strategy for Small Businesses”. I had a really fun time getting to know some of the inventors better! This is a great group for budding as well as experienced inventors […]